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To celebrate the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators alongside the Natural History Museum are opening a temporary store featuring special merchandise. Enthusiasts will find products like plush toys, art prints, and writing supplies that are inspired by the institution's theme. The big draw, though, is a limited-edition Pikachu card, given as a gift with purchase for the pop-up. This shop is scheduled both the physical location to its web counterpart between late January and mid-April.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with beautiful artwork depicting creatures in their wild environments. It's essentially like what a Pokémon Professor might publish after adventurers provide field notes, alternatively what Charles Darwin might have created if the Galapagos teemed with flying-types instead of birds. A key appeal stems from the book's scholarly treatment, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita both hold PhDs in ecology and behavioral science.

What Makes This Promo Card Different

It is common for The Pokémon Company to release cards for big events and crossover partnerships. A lot of these collector items typically highlight the iconic electric rodent that acts as the series face. The factor setting this new museum card however, is the distinctly bigger dimensions. Although exact measurements were not immediately shared, availability is guaranteed to be strictly limited, with fans limited to just one card per purchase.

Curbing Reseller Activity

Per an official announcement, some of the pop-up items will also be sold outside the institution itself. But, broader availability is slated for select retailers within the United Kingdom. Importantly, collectors will not be able to acquire the card through the online Pokémon Center. Although reseller interest is inevitable, the setup suggests they're going to have a difficult time stockpiling large numbers on this occasion. If you're feeling left out, there is an alternative like Pokémon Fossil exhibit headed to Chicago later this year.

"Every penny from purchases made in the Museum shop and from its web shop, including these items, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists who are scientific inquiry to discover answers to the global ecological crisis," the statement says.